25 Days of Rap: Day 25, The Digital Age

27 Dec

Well, 2010 is coming to a close. We’ve started to think about how to wrap up the year here at WTR, and one trend we keep noticing is the increase of underground releases, mixtapes, self-releases, and online music. The dude Lil B basically created a career for himself solely on the internet, and we’re not saying it’s a bad thing, it’s just how things are being done these days.

That being said, we’ve hyped up XV, J. Cole dropped something crazy, and even Rick Ross just released a free mixtape.

Someone like Wale, for example, has created a blueprint for breaking into the game this era: start with an online following, do the mixtape thing, keep throwing fresh music at the ever-growing fanbase, ink a deal, and at some point, if you’re good enough and lucky enough, land a major record deal.

Whattherap Records understands that this is how business is done these days, and rather than fight it, we’ll roll with it. We’ve introduced you to our artists: The Nomad, MattyB, Lil P-Nut, and Garageband King. The best way to gain a following is to go viral. With that, we introduce our next star:

Our late Christmas gift to you.  Hope y’all had a great holiday. Keep reading, big stuff to come as the year winds down, and we’re pumped for 2011.


The WTR Team


2 Responses to “25 Days of Rap: Day 25, The Digital Age”

  1. NVR December 27, 2010 at 7:05 am #

    Haha this kid is amazing, give him a deal already!!


  1. XV: 2015 « - December 29, 2010

    […] Dec Speaking of the online world of rap, Kansas native XV  just dropped a new single – download “2015″ here.  Sure, his […]

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